ONLINE PRESENCE
We develop your website so it looks great and captures the attention of your audience in any device they are looking at it; be it Smart Phones, Tablet, Laptop or Desktops. We use front-end development tools that allow for automatic technical updates, with daily backups stored, and keep your site safe and fully protected against malware. Also for the content updates that you might request, to be done smoothly and as often as you wish.
Depending on unique industry specific features you might want, we have staff that can write code created just for your site (Back End Developing). If what you are looking for requires personalized coding or algorithms that are tailored to your business model, or any other more complex operations our staff can do it for you.
SOCIAL MEDIA PRESENCE
We develop your personal profile if you don't already have one. If you do, we add a BUSINESS PAGE attached to your personal profile and show you how to give us administrative rights to your business page so we can perform content updates and regular check ups for you. We develop branding content for you that matches your presence in additional social media platforms and that matches your website. We optimize your page so its Specific to your industry and/or type of service.
We develop your personal profile if you don't already have one. If you do, we add a PROFESSIONAL ACCOUNT attached to your personal profile and show you how to give us administrative rights to your business page so we can perform content updates and regular check ups for you. We develop branding content for you that matches your presence in additional social media platforms and that matches your website. We optimize your page so its Specific to your industry and/or type of service.
We develop your personal & Business profiles if you don't already have one (Google Email). If you do, we add a BUSINESS YouTube Channel attached to your personal profile and show you how to give us administrative rights to your business Channel so we can perform content updates and regular check ups for you. We develop branding content for you that matches your presence in additional social media platforms and that matches your website. We optimize your page so its Specific to your industry and/or type of service.
DIGITAL MARKETING
- We study the activity behaviour, culturally engraved customs, purchasing behavior, and content consumption behavior of your Avatar Client. We study the places where he most frequently visits.
- We provide Graphic Design Services with not only great eye capturing taste, but also with the specific dimensions and resolution each platform requires and each ad placement location requires within each platform.
- Market analysis (SWOT), who is your competition, what threats or advantages are there for your product or service. Strengths and weaknesses of your product etc.
- How are you different from your competition? We help you highlight your brand, how it is different and why customers should pick you and not your competitors.
- Geographic and Psycho-graphic analysis of your ideal client.
- Application of (INBOUND / ORGANIC) Marketing Strategies.
- Suggestions & application of platform specific (OUTBOUND / PAY FOR ADS) Marketing Strategies.
- Installation of Metrics and Goals, Configuration of Sales Funnels.
- Split testing and low risk testing to help identify the type of message your avatar customer is more susceptible to.
- Implementation of value ladders that take your customers traffic through your specific AQUISITION, MONETIZATION, & RETENTION processes.
BUSINESS ANALYTICS
Each platform contains analytics that allow for us to measure the behavior of our clients while present in our sites. We use those to establish metrics and goals that will give us monthly reports which can help you make more educated business decisions. The kind that aren't based on intuition or hunches but on actual hard data.
- Type of message that is activating your clients to buy into your funnel process.
- Type of content that is activating you client to go through your AQUISITION-MONETIZATION & RETENTION Porcess.
- Number of clients that are passing monthly through your value ladders.
- What is your CAC (Customer Aquisition Cost) on each Platform?
- What is your customer's LTV (Life Time Value) amount of money a customer spends through time in your brand.
- CAC vs LTV Ratio (Formula that determines how much it costs us to acquire a client versus how much money he spends with us yearly or in the number of years he spends with us). (Unit Economics)
- Study and identification of 'Influencers' existing in the same 'Nich Market' than our clients.
- Design and deployment of 'Landing Pages' we re-direct social media & website visitors to.